We’ve been having a bit of a debate in the studio about whether this website is beautifully simple and refreshing or unfinished.
I think it’s perfect for its purpose. It’s an online directory for every government service that you could possibly imagine for the entire United Kingdom.
So, I will just assume that when the user has something in particular that they want find, they don’t have a lot of time – probably on lunch break or in front of the TV – and that they’re not interested in simply browsing. Therefore, I say images ‘get the hell out of the way!’.
The designer hat can sometimes skew the view, hence user testing is so important.
What do you think? We’d love to know.