Just before Christmas, we worked with Qattro, one of Adelaide’s leading property developers, to create an identity for the first Glenelg Triathlon, for which they are the naming rights sponsor.
It makes sense for a company like Qattro to support an event that celebrates all the values and characteristics that Qattro themselves champion – excellence, competitiveness, speed and achievement. Hence the incorporation of the runner in the identity – celebrating the win.
Hats off to companies like Qattro, who are stepping up to support events, sporting or otherwise, in a time where a lot marketing budgets are being cut. On of the benefits of marketing in these times is that visibility and impact is greater due to the lack of competitor activity.
More to come as this roles out.