Our collaboration with RDNS and Silver Chain to celebrate RDNS SA’s 120th birthday came to a head last week as it launched over the weekend of July 12.
The campaign is now into its second week and support from staff and clients has been great.
Emotions ran high, as did the cheers, as staff embraced the celebration video – revealed at the internal launch that was fittingly held at the beautiful, historic SA State Library, in conjunction with the RDNS SA Long Service Awards.
Creative was centred around the development of a celebration ribbon device and the theme – a story behind every door. Client’s stories told of their personal experiences with the brand and RDNS’ carers. We worked with three amazing individuals who trustingly shared their stories with us, our team and our camera.
The campaign runs across print press, radio, online TVC and outdoor.
Silver Chain’s digital team have created rdnsstories.org.au – a platform to submit and share stories.
We’ll be sharing updates and statistics on the campaign as they become available. If you see or hear the campaign we’d love to hear what you think.