Category Archives: Design

Eye 2 Eye Annual Gala Ball banner

Branding the Eye 2 Eye Gala Ball

By | Blog, Branding, Design, events, Marketing | No Comments

The Blind Sporting Council, recently rebranded to Eye Play Sport, holds a gala ball each year to raise awareness of the brand, and raise much-needed funds to help blind and vision-impaired athletes play sport.

In its fifth year, and gaining momentum, we decided to try two new tactics: theme the event and integrate the ‘eye’ mark from the brand into the theme’s identity. Read More

Image of knife, fork, plate, love heart. Your logo is not your brand

Your logo is not your brand.

By | Blog, Branding, Design, Marketing, Thinking | 2 Comments

What comes to mind when you think of your favourite restaurant?

Is it the service, the food, a great experience? Picture it. Can you see it? Can you hear the sounds of the kitchen, of conversations? Can you smell it? what was that last tasty dish you had? Perhaps it wasn’t even the food – maybe it was the company you were with that made it memorable. Picture the environment, the decor. Close your eyes and go there. Read More

Business Transformation Centre website online presence Data Mobility Voice

The quick and the dead – an agile kickstart for a small business initiative

By | Blog, Branding, Business is cool, copywriting, Design, Marketing, web design | No Comments

We recently teamed up with long-time client Data Mobility Voice to brainstorm how to get a new business idea of theirs off the ground. — quickly.

Identifying niche opportunities is one thing. Pulling together the resources to make magic happen in a tight timeframe, with a tight budget, is another.
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