Cut it out to stand out

By October 16, 2014 Blog, Design No Comments
This catalogue from Petstock graced our letter box this week, and stood out because of the die cut shape on top.

Not cheap to do. Got my attention. Will it impact sales? If have a pet then I’ll probably read the catalogue regardless of the die cut. Of course, one could argue that I stopped and picked it up so it’s served its purpose. I might chop the top off and try again next week.

Test and measure.
Dan Kuss

About Dan Kuss

Twenty years in the design industry can do one of two things – drive your love affair with all things design, or drive you nuts. We’re pretty sure Dan hasn’t gone nuts. What does drive him nuts is agency-centric solutions.

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