Design and marketing go hand in hand
This may sound very cliche, but you are always selling and marketing. Be it yourself, when you wear a tie that your mum gave you, or your business, when you rock up to an important meeting with a lousy presentation. Your tone and manner, presentation, collateral, words and colours all contribute to how you and your business is perceived. Think of this as your [business] brand. Once you’ve got it right, how do you know if people are listening, and if they are indeed the right people – that is, if they are your target audience.
Do you know who your target audience is? Where do they shop? What do they read? How would they prefer to be spoken to? You wouldn’t wear a suit to sell tools to tradies, nor would you door knock a highrise apartment building if you were selling swimming pools. Its commonsense really. There is a whole book on commonsense [direct and digital] marketing, by the master of commonsense marketing – Drayton Bird.
We use commonsense strategies to help you market your business. The goal is to create more sales, period.
Okay, so what is marketing?
There are many definitions of marketing. ‘Creating the environment for a sale’ is one. ‘The right product, in the right place, at the right time, at the right price’ is another.
Marketing, by the simplest definition in relevance to small business, is the process of identifying your target audience [customers and prospects] then communicating with them effectively. The trick is to always have something worthwhile to say. An offer never goes a stray either. Particularly if you want their attention or something in return, such as an email address.
Our marketing services consist of simple strategies that every business that wants to grow should be using. Marketing and design go hand in hand, and in order to be successful they should be considered at the same time. They include:
- a marketing plan – who, what, where, why and how*
- direct mail
- social media [facebook, twitter, linkedin, foursquare]
*like a business plan, you really do need one.
Our clients gain the greatest results when engaged in our design and marketing programs.