Branding the Eye 2 Eye Gala Ball

Eye 2 Eye Annual Gala Ball banner

The Blind Sporting Council, recently rebranded to Eye Play Sport, holds a gala ball each year to raise awareness of the brand, and raise much-needed funds to help blind and vision-impaired athletes play sport.

In its fifth year, and gaining momentum, we decided to try two new tactics: theme the event and integrate the ‘eye’ mark from the brand into the theme’s identity.

The success of the theme – Bollywood – was evident early in the lead up to the event as a buzz developed around the anticipation of the costumes and entertainment.

The themes identity has also been received well and has set a precedent for future events.

The bottom line: record ticket sales by 12% and feedback from guests has been that this was the best iteration of the annual ball yet.

Click here to see what all the fuss was about… 



Dan Kuss

About Dan Kuss

Twenty years in the design industry can do one of two things – drive your love affair with all things design, or drive you nuts. We’re pretty sure Dan hasn’t gone nuts. What does drive him nuts is agency-centric solutions.

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