Good design and communication. Great marketing.

By May 13, 2014 Blog No Comments
Swap-coffee-for-a-car

Love the comparison/metaphor that Volkswagen have used to illustrate how affordable a new car is.

Just two coffees a day. Good design can create an ad with visual appeal and great communication, and great marketing and copywriting can create a great ad that cuts through and sticks. I know this isn’t a new concept–comparing a payment with something we spend money on every day– however it is a nifty way of making it sound affordable and the visual presentation is good. Now you just have to sell the idea of a coffee machine to the boss.

Dan Kuss

About Dan Kuss

Twenty years in the design industry can do one of two things – drive your love affair with all things design, or drive you nuts. We’re pretty sure Dan hasn’t gone nuts. What does drive him nuts is agency-centric solutions.

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