How could design save money?

pizza-press-font

Here’s a crazily simple idea. Most of Domino’s Pizza stores are franchises and have to generate some of their own marketing material. How do you keep them all within the brand style and with only a small marketing budget?

The answer is a modular font system that includes all the ornaments and deal icons, so you don’t have to reinvent the wheel each time. (And a great service from a company for its franchisees.)

(via Brand New)

Daniel Sunstrom

About Daniel Sunstrom

Daniel’s talent to work across all mediums—and integrate them seamlessly—has been carved out and honed over several years, serving a diverse spectrum of industries and roles.

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