We recently helped a revitalised brand to market their launch event and promote their new product*. The recipe is simple.
One : Set a date and venue. Sounds obvious, but you do need to consider what else is on in the calendar.
Two : Have a list of attendees. Who are you inviting and why? Big wigs, key stakeholders, government representatives, mums and dads?
Three : Invite them electronically first, with a Save the date email. This gets it out quicker, and it’s forwardable [stretch that reach].
Four : Send a printed invite. A great second touch point, or third touch point if you call the list first to confirm details.
Five : Follow up. The power is in the follow-up. We are all busy these days. Between junk mail filters, neglected post boxes and ruthless gatekeepers, some things just don’t get through.
If you are targeting a larger audience, then broadcasting via social media would be worth considering also.
Show me the money! Click here to see the email invite.
Thirsty for more? Try this free report. Three of the biggest design and marketing mistakes – click here to get access to the PDF now.
*Team work! Thanks Donna-Jayne PR for the opportunity to partner with her and Inclusive Directions on this project.