Interact with your target audience and increase market share.

treasure train

New to Australia – baby product brand ‘Treasures’ – a New Zealand-based company quickly positioning themselves to compete with Australia’s market leader – Huggies.

They have developed a very clever way for their nappy boxes to gain valuable real estate in your home should you be a parent of an ‘ankle biter’.

Each Treasures Jumbo nappy box has been printed with an all-over-box-covering illustration of a car or castle (Crawler box), pull-along wagon or boat (Toddler box) and a house or oven (Walker box) for you to enjoy hours of fun with your little one – with the Treasures brand staring your in the face as you do so. The instructions to get the most out of your ‘box-toy’ can be found on their website with suggestions for several embellishments to raise your new creation from ‘box’ to ‘treasured keepsake’ and after you’ve spent so much time embellishing it – you definitely won’t throw it away.

How could other everyday brands and businesses do something like this?

  • Print something on the packaging (inside or outside) that is sent out to your customers or prospects like envelopes, newsletters, direct marketing, boxes. Even something as simple as an origami sculpture or paper plane instructions.
  • Print up a to-do list pad or post-it notes (like our Creative Grease one) and give it to your clients or prospects
  • A magnet with a tip or motivational passage and your contact details

Get your target market interacting with your brand and you will be more likely to get their next purchase.

Seen any great examples lately? Share them with us here.



Karina Kuss

About Karina Kuss

With over 10 years experience in advertising and marketing with some of SA’s biggest brands, like Radio Rentals, Elders and UniSA, Karina understands both ends of the brand and consumer spectrum and knows cut-through when she sees it.

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