We’ve all been told that there’s lots of super unclaimed, hundreds of millions worth, but we all think to ourselves “Nah, it can’t be mine”, so we don’t do anything about it.
Standing in the queue at the bank this week, I was looking around and admiring Westpac’s branding and this poster stood out. It’s targeted to me! I’m in a CBD bank branch, in Adelaide, so they must be speaking to me. $11,000,000! Maybe some of it is mine? [never mind the fact I don’t live in the CBD].
A personal banker came up and started talking to me, likely driven by the fact that I was taking a photo of a poster [weirdo]. He told me that he found $50,000 for a customer last week.
Pretty good odds and very good target marketing.