Lost your super?

By June 12, 2014 Blog No Comments
westpac-super

We’ve all been told that there’s lots of super unclaimed, hundreds of millions worth, but we all think to ourselves “Nah, it can’t be mine”, so we don’t do anything about it.

Standing in the queue at the bank this week, I was looking around and admiring Westpac’s branding and this poster stood out. It’s targeted to me! I’m in a CBD bank branch, in Adelaide, so they must be speaking to me. $11,000,000! Maybe some of it is mine? [never mind the fact I don’t live in the CBD].

A personal banker came up and started talking to me, likely driven by the fact that I was taking a photo of a poster [weirdo]. He told me that he found $50,000 for a customer last week.

Pretty good odds and very good target marketing.

Dan Kuss

About Dan Kuss

Twenty years in the design industry can do one of two things – drive your love affair with all things design, or drive you nuts. We’re pretty sure Dan hasn’t gone nuts. What does drive him nuts is agency-centric solutions.

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