Targeted Marketing Trick – helmet required

By March 19, 2014 Blog No Comments
BMX-Bandit

I found this well designed post card-sized promotion today in my local coffee shop. It ticks many marketing boxes in my opinion.

Adelaide city council has a clear message which is “Cycle for just 10 minutes to win awesome prizes!” This promotion of a more active and healthy lifestyle is aiming for cut through within the target market.

Professionals working in the Adelaide area who are aged between 35 and 50 will understand this engaging “BMX Bandit” reference and the promotion encourages these people to register online to win prizes – just for riding to work.

Check out their online presence and app.

Corey Wolf

About Corey Wolf

As a business owner, personal trainer [and mentor], web designer and marketing connoisseur, Corey brings an invaluable range of skills to the marketing communications table. The rare talent of being both creative and logical in the same moment has earned Corey the nickname ‘Spanner thrower’.

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