The brand that doesn’t need a logo

We all know the style and character of this brand so well that we no longer need to see the logo to know who the company is.

This takes time, reach and big flat-packed buckets of moula to achieve.

Bravo Mr Ikea.

ps. Try watching the video without tapping your foot…

Dan Kuss

About Dan Kuss

Twenty years in the design industry can do one of two things – drive your love affair with all things design, or drive you nuts. We’re pretty sure Dan hasn’t gone nuts. What does drive him nuts is agency-centric solutions.

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