The first wine of its kind in the world*

By April 17, 2015 Design, Marketing No Comments
Kimbolton Bella Vintage Sparkling Montepulciano bottle shot

When’s the last time you tried a Sparkling Monte? The chances are you haven’t!

Our friends at Kimbolton Wines had a brainwave last year, one of many, perhaps fuelled by a smidge of the good old creative grease, and decided to put some stars^ into their sell-out Montepulciano.

The result is Bella. A high quality sparkling wine made from small parcels off their Monte block. We’ve designed the label to position it just below their premium range The Rifleman. It looks at home along side it, too. We reckon they’d pair up well as a gift pack.

How’s it selling? Like hot cakes, at cellar door.

* How do we know its a world-first? Google of course!

^ According to the Dom Perignon story, at the moment that he ‘invented’ sparking wine, he was quoted as saying “Come quickly, I am drinking the stars!”

Dan Kuss

About Dan Kuss

Twenty years in the design industry can do one of two things – drive your love affair with all things design, or drive you nuts. We’re pretty sure Dan hasn’t gone nuts. What does drive him nuts is agency-centric solutions.

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